Moonlight Madness – Christmas in July Shopping Extravaganza Who says you have to wait until December to embrace the spirit of the holidays? On the second Wednesday in July, downtown Ste. Genevieve transforms into a midsummer Christmas celebration during Moonlight Madness—a delightful shopping event that combines holiday cheer with summer evening magic. Christmas in July: The Best of Both Seasons There’s something wonderfully whimsical about celebrating Christmas in the heart of summer. Picture this: warm July evening breezes, historic streets lit by shop windows, the relaxed pace of summer vacation—all infused with the festive spirit of the holiday season. It’s the perfect antidote to midsummer routine and a chance to get a head start on holiday shopping without the stress and crowds of December. Moonlight Madness captures the joy of Christmas shopping while leaving behind the cold, the pressure, and the last-minute panic. You can browse leisurely, chat with shop owners, enjoy the evening air, and make thoughtful purchasing decisions without fighting winter weather or holiday traffic. An Evening of Special Shopping From 6:00 p.m. to 9:00 p.m., participating shops throughout Ste. Genevieve’s Historic District extend their hours and roll out special discounts exclusively for Moonlight Madness shoppers. This isn’t
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